Adidas launches new sports category featuring ZNE Hoodie, James Harden

Adidas launches new category of sports apparel, adidas Athletics, which will deliver a fresh new take on traditional pre- and post-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters.


adidas Athletics, which officially launches 10th of September debuts adidas Z.N.E. Hoodie – the first product in the revolutionary new range. 

adidas Athletics ZNE Hoodie
James Harden wearing adidas athletics ZNE Hoodie #FindFocus
The ZNE Hoodie is characterized by luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure. Even if you’re wearing over-ear headphones, over-sized hood is large enough to accomodate it. The hood’s double-layered side and front panels to eliminate outside distractions, keeping the athlete warm and focused.

“With adidas Athletics we want to take the opportunity to champion a unique and as-yet unexplored perspective for our athletes, responding to their needs and telling their stories of game day in the 24 hours before and after they take the field of play. Athletes prepare to compete in front of huge, passionate crowds, and need to maintain their focus under immense pressure. We designed the adidas Z.N.E. Hoodie and the entire range to allow athletes to tune in to their pre-game strategies and personal rituals, and to centre themselves for their own personal challenges. Aesthetically, we are passionate about creating products with the finest crafted details and a sleek, athletic look.” – adidas Senior Product Manager, Michael Krapohl

adidas Athletics ZNE Hoodie
The adidas Z.N.E. Hoodie was designed with this need in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary interference and protection from discomfort. 

ZNE Hoodie pricing & availability

Though it will be official unveiled on September 10(Saturday), the adidas Z.N.E. Hoodie is now available at Sole Academy BGC and select adidas stores.

ZNE  Hoodie should be available at the following Adidas Stores in Manila:

  • Two Parkade, 
  • HomeCourt UP Town Center
  • Trinoma
  • Greenbelt
  • HomeCourt Rockwell
  • Ayala Cebu 
  • Magnolia Gateway
  • Festival
  • Megamall. 

The ZNE Hoodie retails at PHP4,395.00

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