“Original doesn’t try to be original. Everything that is essential, nothing that is not.” This is the same theme that filled the EQT Creator Space in POV by Commonwealth PH, with good vibes and great AURA, last September 16.
adidas Originals, in partnership with Transit Records(TR) and Commonwealth, hosted an afternoon with Filipino creatives in TR LIVE Vol. 2. Like its first iteration, served as a platform for artists to share their talents, experiences, and learnings with a small and intimate live audience.
The adidas x Commonwealth x Transit Record event became chill out session where you not only appreciate their craft but also know them more personally. They let the crowd in to their personal space as they share their experiences, sentiments and challenges where it all boils down in doing what is essential while keeping it original in their own style.
Students from partner institutions, members of the media, consumers, and creators were present during the multi-sensory engagement series. Like adidas Original’s newly released EQT collection, the goal of TR LIVE Vol. 2 was to show the importance of makers in evolving what is deemed essential.
Much like how the EQT sneakers evolved from the 1991 model to the 2017 model is how their essential nature is rooted in the specific times they were released in. Although both sneakers are explicitly different in terms of materials used and their identified functions, they’re still inherently essential in terms of the technology employed and the needs satisfied. What is essential then isn’t necessarily what is essential now; a premise that holds true not only for adidas and the EQT but of creators and their different crafts as well.
With all the trends that come and go, we wanted to showcase how the iconic EQT franchise brings integrity back to fashion for a new generation. For FW17, we continue this narrative, and go beyond our usual activations by providing this one of a kind space for our creators. We’ve collaborated with Filipino artists to showcase how they usher in this new spirit of invention and creation through the emerging street cultures of our city
– Jen Dacasin, adidas PH Brand Communications & Sports Marketing Manager
The program follows this discourse, focusing on the processes of makers from different fields to see how they deal with this change, with regard to technology and society, in their respective endeavors. By curating an experience that touches on the different senses, the audience was also given an idea on how the processes of makers affect us directly.
The afternoon session featured filmmaker Samantha Lee, Product Designer Ria Arante, and Branding and Design Studio The Public School Manila, as well as musicians rhxanders, Justin de Guzman, and pillow talk.
Want to see more of these adidas collab with local talents? Stay tuned!