adidas announces the global release date of its continuous campaign in inviting the creators and influencers around the world through its Original Is Never Finished video.
An all-star cast of creators will be the face of adidas’ 2018 Original Is Never Finished new inspiring video
adidas Originals is pleased to announce the cast of creators who will star in the brand’s upcoming film, Original Is Never Finished | 2018.
Spanning the worlds of music, style and sport, the collective of creative visionaries includes singer and songwriter Dua Lipa, professional skateboarder Miles Silvas, rapper Playboi Carti, musician and creative Lu Han, hip-hop artist and sneakerhead A$AP Ferg, basketball prodigy Nick Young, producer Kaytranada, footballer and DJ Florencia Galarza, Brazilian footballer Marcelo Vieira and streetwear icon Adrianne Ho. Individually each pushes the boundaries and embodies the challenging spirit of adidas Originals.
The new chapter of Original Is Never Finished | 2018, unleashes the raw energy of a new generation of creators. This group of young creators rejects complacency thus igniting a new level or creativity
–Alegra O’Hare, VP of Global Communications adidas Originals.
As a group they will come together to present a new definition of originality by building upon what came before to create what will come next. The Never Finished film is set to release globally on January 25th, Thursday.