Adidas PH puts the local creators making noise in the urban scene, to the limelight in part of the adidas Originals’ NEVERFINISHED Showcase.
Owning the scene at The Ruins at Poblacion, Creators who have constantly broken the loop of complacency in art, music, fashion, and sports came together for adidas Originals’ NEVERFINISHED Showcase which went down last Feb 24, Saturday. A celebration of individuality and evolution in style, music, and sports brought in one roof.
Like the adidas SS18 Brand Film that was released globally on January 25, the showcased SS18 collection proves that creativity is in a constant state of evolution. These were showcased by the influencers who mixed and match this with the three stripe sneakers and apparel.
The adidas film, titled Original Is Never Finished | 2018, united a cast of some of the world’s most influential creative talents spanning the worlds of music, style, and sport, including Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho.
Fusion of local street fashion Creators were featured through a live photo shoot powered by Purveyr Magazine. Progressive local brands PROUDRACE, Randolf, Salad Day, REVERE, and BASTARD were brought together by adidas Originals to put together a unique ensemble to pair with the latest adidas Prophere footwear. Young Creators Hannah Pangilinan, Issa Pressman, Kerwin King, Janina Vela, and Jerrick Ahanmisi presented the ingenious collaborations.
Also present are the young visionaries in the music scene: Leanne & Naara, LustBass, Crwn, Kiana Valenciano, Curtismith, and The Ransom Collective exhibited their own take on the local music evolution, giving everyone unique performances the whole evening. Curtismith and Crwn also launched an original track which was performed alongside a video montage crafted with SCOUT Magazine. This montage highlighted local adidas Basketball Creators and their creativity, which helps elevate their game on and off the court.
We also spotted some newly released PROPHERE colorways that can now be purchased via shop.adidas.com.ph and adidas store nationwide.
The NEVERFINISHED Showcase was hosted by Marga on the Mic and Joyce Pring. These Creators led the one-day event— transforming a space into one great progressive loop, sharing their iterations and creativity, and aiming to inspire the next generation.