adidas Originals debuts the latest iteration of its P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995.
Adidas’ Point-of-Deflection(P.O.D) System runs way back in the 90’s. After more than 20 years, it travels forward in time to let the young, old and new generation enjoy it again.
Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.
Imagery features throughout the headline release of the P.O.D-S3.1 model in a new Black/White colorway. The silhouette includes a knitted textile upper reinforced by structural overlays. on the unique podular construction of the P.O.D-S3.1’s outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™-inspired Point of Deflection bridge that unites all three components.
Presenting one of adidas Originals’ most progressive contemporary chapters in a setting underpinned by memory, nostalgia and the natural flow of modern life, the P.O.D. System campaign presents the thought process behind the collection’s entire philosophy in a clear visual mode; using the past to empower the present, and translating the charm of nostalgia into something new – something that will, in its own way, capture minds and endure for years to come.
The P.O.D System is out globally starting 2nd of August 2018, and retails for P7000 at select adidas stores and on online at www.adidas.com.ph/podsystem
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