adidas Original P.O.D. System returns anew

adidas Originals debuts the latest iteration of its P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995.

Adidas’ Point-of-Deflection(P.O.D) System runs way back in the 90’s. After more than 20 years, it travels forward in time to let the young, old and new generation enjoy it again.

POD + Kaval 4

Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.

POD + Kaval 1

Imagery features throughout the headline release of the P.O.D-S3.1 model in a new Black/White colorway. The silhouette includes a knitted textile upper reinforced by structural overlays. on the unique podular construction of the P.O.D-S3.1’s outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™-inspired Point of Deflection bridge that unites all three components.

POD + Kaval 2

Presenting one of adidas Originals’ most progressive contemporary chapters in a setting underpinned by memory, nostalgia and the natural flow of modern life, the P.O.D. System campaign presents the thought process behind the collection’s entire philosophy in a clear visual mode; using the past to empower the present, and translating the charm of nostalgia into something new – something that will, in its own way, capture minds and endure for years to come.

POD + Kaval 3

The P.O.D System is out globally starting 2nd of August 2018, and retails for P7000 at select adidas stores and on online at www.adidas.com.ph/podsystem

Use the hashtag #PODSystem to join the online movement

adidas.com/PODSystem

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