A new adidas Originals store has opened its doors catering the Neighborhood in High Street, BGC.
Since it opened its first NBHD stores in Manila, around 2016, adidas Originals continues to bring out the true identity of the community and culture of Manila through its newest concept store in Bonifacio Highstreet.
The newest adidas Originals NBHD store in Highstreet, BGC will showcase adidas Originals’ best ranging from limited releases to special collaborations. Yes, even YEEZY drops. This NHBD store has interiors that are uniquely curated to capture the local creative spirit and it’s Instagram-friendly
The new adidas Orignals NBHD store is one of five in Metro Manila and we’re proud to have another concept store that features the creativity and culture of the neighborhood it’s situated in.
– Jennianne Dacasin, adidas PH Brand Communications and Sports Marketing Manager
Last December 5, 2018, adidas has officially launched the store and celebrated it with an exclusive party with media friends and its Creators where they enjoyed music from DJs of the UNKNWN collective and were encouraged to express their own creativity through customizing their own adidas Originals items.
Guests also got a first look of the new FALCON before its release in-store and online on December 6. The new Falcon has rebellious look yet comfortable, with loud interpretation of the revolutionary 1997 road runner, the ’97 FALCON Dorf.
During the NHBD Highstreet store launch, we’ve seen a lot of eye-catching designs and hot finds like the recently released adidas x DBZ Kamada(Majinboo) and Ultratech(Vegata) limited edition sneakers.
“At adidas, we believe we are all Creators – fueled and inspired by creativity as we strive to come up with the best innovations – and we showcase this in our new NBHD store,” Dacasin said.
The new adidas Originals NBHD store located at the C1 Mall in Bonifacio Highstreet and is now open to the public. Feel free to share your NBHD experience on social media and tag #adidasOriginalsHighstreet #adidasOriginals @adidasph and our Instagram handle too @adidasnation