adidas Originals Revives adicolor Apparel Franchise in SS18

Celebrate life with color. adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Continue reading “adidas Originals Revives adicolor Apparel Franchise in SS18”

adidas drops NOVA Tubular Apparel this September

adidas Originals presents the latest installment of its NOVA Tubular apparel collection for men and women. Informed by archive adidas designs and distinct moments in sportswear history, the NOVA Tubular collection’s unique blend of references culminates as a considered expression of modern style perspectives. Relaxed fits, unorthodox color palettes and unique approaches to styling and cut combine to create collections that are both fashion-forward and … Continue reading adidas drops NOVA Tubular Apparel this September

Adidas launches new sports category featuring ZNE Hoodie, James Harden

Adidas launches new category of sports apparel, adidas Athletics, which will deliver a fresh new take on traditional pre- and post-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters. adidas Athletics, which officially launches 10th of September debuts adidas Z.N.E. Hoodie – the first product in the revolutionary new range.  James Harden wearing … Continue reading Adidas launches new sports category featuring ZNE Hoodie, James Harden